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Facebook Like and Open Graph API
Michael Barber [Director of Emerging Media @ Lucid Agency] explains the new Facebook Like (Open Graph API) implications for business: What is it? From a technology standpoint, the Facebook “Like”...
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How To Integrate PPC With Other Marketing Tactics
The world is digital, so the world is flat. We are all connected through the digital threads of communication and news to a level of elegant simplicity requiring nothing more than a few clicks on the...
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Timeline is Coming
Get ready for the Online Complain Train, folks. It’s official, whether you’re a fan or not: Facebook Timeline is set to become a standard feature on all profiles over the next few weeks. The latest...
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Facebook Introduces Interest Lists
Facebook is introducing another feature that allows users to personalize their newsfeed: interest lists. Interest lists, which function like Twitter lists, will give users the opportunity to follow...
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Facebook Finally Allows Comment Editing
Well, it took 8 years, but Facebook has finally bit the bullet and allowed users to edit their comments. It’s happened tons of times. A stray typo, a sleep-deprived moment of inappropriate humor –...
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Users are Spending More Mobile Time on Facebook
As a follow up to our previous blog post about mobile audiences on Twitter and Facebook, new comScore data (covered by Business Insider) points out that mobile time spent on Facebook is increasing....
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Now You Can Delete Your Facebook Photos…Permanently
Privacy is one of the biggest issues most people have with Facebook. Between check-ins, tags, and public permissions, it’s difficult to keep track of what’s being shared about you online. And when it...
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Likegate 2012: Controversy Brews Over Facebook’s Ad Practices
Billionaire philanthropist Mark Cuban is upset with Facebook. The owner of the Dallas Mavericks recently posted on his blog: I am recommending that we de-emphasize pushing consumers or partners to like...
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Instagram Sparks Controversy, Subsequently Apologizes
Instagram has had an interesting 48 hours. The photo sharing app’s policy changes sparked a huge amount of controversy yesterday when news hit that Instagram claimed the right to sell its users’ photos...
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The Dress That Broke the Internet
Who knew that a $77 dollar dress could take the Internet by storm? As many have seen, the picture of a dress (originally posted by Caitlin McNeill) has invaded every form of popular social media. With...
View ArticleMom, are you on Facebook?
Social media isn’t just for the young anymore; it’s also for the young at heart. I have been noticing the rapid adoption of social media by those a generation or even two, older than me. This past...
View ArticleHow to Measure Social Media
Lately there has been a lot of discussion about how to effectively measure social media campaigns. Should we measure impressions on a CPM basis, should we measure a 1st step interaction such as a video...
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